Monday, February 11, 2013
Saturday, February 9, 2013
- Out of an estimated world population of seven billion, just 10 million people hold offshore accounts containing in total $32 trillion.
- Half of that amount is owned by just a 100,000 people - the super, super-rich.
- An estimated half a trillion dollars has left Russia since 1990, meaning the tax on that money has not been invested in the country.
- If governments in sub-Saharan Africa had been able to tax the many hundreds of billions of dollars sent abroad, they would have been enough to pay off their crippling debts.
- Despite the criticism it can attract, the process is legal and is used on a daily basis by banks around the world.
Posted by gav at 12:29 PM
Monday, February 4, 2013
Sunday, February 3, 2013
This excerpt is from a "marketing guru" who here is essentially talking about the long tail from within the paradigm of marketing. It interests me because a marketing approach, as distinct from a cultural studies approach, reveals a particular mechanics or intentionality within the information economy.
In the article, the long tail is the creature of the information economy not merely because international market integration allows one to achieve critical mass in more niche areas , rather, it is because unique tastes are more transmissible and mimetic within networked society, and also that the people who have unique tastes (otaku) are more prone to transmission. The long tail is thus equatable with the shift from mass media marketing towards "word of mouth" or "grass roots" campaigns which count on personal relationships as the designated media of transmission. The marketers goal is thus to make a product "remarkable" ie that someone will tell somebody else about / go viral.
In this paradigm, redefinition of market segments and change in media is materialised by marketing being already built into the product itself:
Posted by gav at 10:50 PM