do you think having artists include text with thier work, or talk about process, or submit written work is tantamount to reducing the work and rather making them sell themselves and self-exploit?
Among the most notable things about those Web sites that creators now all feel compelled to have is that they tend to present not only the work, not only the creator (which is interesting enough as a cultural fact), but also the creator's life or lifestyle or process. The customer is being sold, or at least sold on or sold through, a vicarious experience of production.
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